We’re excited to announce the return of industry veteran Vanessa Cohen to the agency as Senior Vice President and Partner, leading our technology practice in Canada.

With over 25 years of experience, Cohen has spent her entire career working in technology communications on both the client and agency sides of the business, leading practices and account teams for global companies and Canadian start-ups. At FHR, she will head up a group of sector specialists who focus on both B2B and B2C technology, along with digital lifestyle clients.

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“The High Road side of our namesake was built on technology communications – it’s in our DNA as an agency,” said Angela Carmichael, president, FHR. “Vanessa’s return to FHR is not only a nod to our roots and strength as an agency, but also positions us nicely as Canada continues to grow its leadership in technology and innovation globally. Her deep experience with blue chip companies and disruptor brands, paired with a relentless desire for amazing client service, fits perfectly with our focus as an agency.”

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This hire is part of FHR’s continued investment in sector experts, ensuring high-growth areas like technology are serviced by dedicated people with deep industry knowledge, global expertise and extensive experience.

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“I am thrilled to join FHR at a time when companies are putting technology at the core of their business strategies,” said Cohen. “The opportunity to work closely with peers across the FleishmanHillard network, and the agency’s focus on putting amazing client experience at the heart of everything, aligns perfectly with my values. As the new tech lead, my immediate priorities are to establish our North Star, target our efforts and reimagine the way we work with clients who are increasingly looking for agencies that pursue change, instead of reacting to it.”

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In addition to her Canadian leadership responsibilities, Cohen will also play a pivotal role on FleishmanHillard’s global technology leadership team.

“Continuing to add technology leaders of Vanessa’s caliber throughout the FleishmanHillard network allows us to deliver on our promise to build truly integrated global teams that bring together technology expertise, global thinking and multi-market perspective,” said Alison McNally, North America Technology lead, FleishmanHillard. “Vanessa brings decades of experience to our practice and a deep understanding of local nuances, which is critical to our roster of multinational technology clients in Canada, North America and around the globe.”

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