We operate in an ever-changing environment. Keep up with insights from our team and highlights from our work.
In a time where businesses across the world have been forced to partake in an experiment that tests its ability to embrace innovation and lean heavily into the world of online communication, those who are succeeding all understand that community management is a critical business function.
Is your brand ready to communicate through recovery? Just when brands figured out how to manage communications during the COVID-19 pandemic, we moved into the next phase with businesses across Canada slowly re-opening. Adaptability, listening and authenticity will be 3 key skills necessary to apply in all your brand marketing communications as you emerge from this crisis and rebuild.
The power of influencers continues to rise in 2018, with more brands looking to cement mutually beneficial relationships with those who hold sway over consumer interests and social feeds.
FHR’s digital lead on why she thinks social should sit with PR.