There’s no denying that today’s media landscape is in a rapid state of change. In the past year alone, we’ve seen unexpected closures of daily publications and changes to reporter beats, coupled with an even greater push into the social and digital space – making nationwide coverage even more accessible at the click of a button.
Here are just a few examples of how the traditional media landscape has changed in 2020:
While the industry faces adversity and the ease of obtaining information on different platforms quickens, one fact will always ring true: if you’re looking to connect with a journalist, there’s no substitute for an authentic relationship. You just need to understand what that looks like now.
However, not everything changed during the pandemic. Some best practices are more important now than ever before, including:
Don’t let the shifts deter you. While the playing field is slightly different, as a communicator, you just need to adapt and get creative. The changes in traditional media should not be an indication of its decline, but rather, a call to action on the need to be even more strategic in your approach.
There’s no denying that today’s media landscape is in a rapid state of change. In the past year alone, we’ve seen unexpected closures of daily publications and changes to reporter beats, coupled with an even greater push into the social and digital space – making nationwide coverage even more accessible at the click of a button.
Here are just a few examples of how the traditional media landscape has changed in 2020:
While the industry faces adversity and the ease of obtaining information on different platforms quickens, one fact will always ring true: if you’re looking to connect with a journalist, there’s no substitute for an authentic relationship. You just need to understand what that looks like now.
However, not everything changed during the pandemic. Some best practices are more important now than ever before, including:
Don’t let the shifts deter you. While the playing field is slightly different, as a communicator, you just need to adapt and get creative. The changes in traditional media should not be an indication of its decline, but rather, a call to action on the need to be even more strategic in your approach.