Insights

Why brands should make friends on Clubhouse

Posted by
Jesica Mikkila
Insights

Why brands should make friends on Clubhouse

Écrit par
Jesica Mikkila

Haven’t heard of Clubhouse? Maybe it’s time to get in with the cool kids.  

Unlike other social media apps, Clubhouse is centred around sharing knowledge and experiences, and its rooms create an intimate setting to dive deep into a topic, share stories and gain new perspectives.  

The app has a star-studded user base consisting of household names like Oprah and Drake, and a long list of CEOs and notable taste makers. It also offers a never-ending list of 24/7 chats on any topic imaginable, from Elon Musk interviewing the CEO of Robinhood, to parents sharing tips on sleep regression, and everything in between.

Clubhouse provides brands with many new and unique opportunities, and can be leveraged in different ways:

  • Owning a conversation: Because the app allows users to easily moderate a room by having control over who can be an active participant in a conversation rather than a listener, brands can own and curate conversations. This could be particularly useful for making announcements and discussing company news, allowing audiences to directly connect with brands by raising their hands and asking questions.
  • Telling deeper stories: Clubhouse rooms are great for sharing a message that may be complex and require a deeper explanation, with the voice-only function of the platform humanizing a brand by providing it with a voice. Brands can also sponsor a room with a topic that may be relevant to their target audience, providing a unique space to build trust with potential customers. This is particularly useful for things like after show parties, rooms discussing sporting events live etc.
  • Sharing thought leadership: Business leaders can participate in or host a chat, where they can present themselves as subject matter experts.  Brands can also organize virtual conferences, forming a panel with other subject matter experts, and speaking to a topic relevant to their industry, directly sharing their messaging with stakeholders in a new, deeply authentic way.
  • Engaging in social listening: If your brand isn’t talking, it should at least be listening – Clubhouse also provides a new way for brands to gather new perspectives and tap into consumer insights that they may not have had access to before.
  • Striking new influencer partnerships: Because users select chats by topic, rooms are full of dedicated audiences with a vested interest, who have actively chosen to participate in a conversation and hear from others. This provides a unique opportunity for influencers to authentically share brand messaging and connect with audiences in a new, highly authentic and personal way. With new programs in the works to allow Clubhouse creators, or ‘moderators’ to monetize on the app, we’ll likely start to see more private or ticketed rooms and moderators hosting sponsored chats.  

If you want to know how your brand can leverage Clubhouse, reach out to us. We can also provide you with an invite, if you need one!

Haven’t heard of Clubhouse? Maybe it’s time to get in with the cool kids.  

Unlike other social media apps, Clubhouse is centred around sharing knowledge and experiences, and its rooms create an intimate setting to dive deep into a topic, share stories and gain new perspectives.  

The app has a star-studded user base consisting of household names like Oprah and Drake, and a long list of CEOs and notable taste makers. It also offers a never-ending list of 24/7 chats on any topic imaginable, from Elon Musk interviewing the CEO of Robinhood, to parents sharing tips on sleep regression, and everything in between.

Clubhouse provides brands with many new and unique opportunities, and can be leveraged in different ways:

  • Owning a conversation: Because the app allows users to easily moderate a room by having control over who can be an active participant in a conversation rather than a listener, brands can own and curate conversations. This could be particularly useful for making announcements and discussing company news, allowing audiences to directly connect with brands by raising their hands and asking questions.
  • Telling deeper stories: Clubhouse rooms are great for sharing a message that may be complex and require a deeper explanation, with the voice-only function of the platform humanizing a brand by providing it with a voice. Brands can also sponsor a room with a topic that may be relevant to their target audience, providing a unique space to build trust with potential customers. This is particularly useful for things like after show parties, rooms discussing sporting events live etc.
  • Sharing thought leadership: Business leaders can participate in or host a chat, where they can present themselves as subject matter experts.  Brands can also organize virtual conferences, forming a panel with other subject matter experts, and speaking to a topic relevant to their industry, directly sharing their messaging with stakeholders in a new, deeply authentic way.
  • Engaging in social listening: If your brand isn’t talking, it should at least be listening – Clubhouse also provides a new way for brands to gather new perspectives and tap into consumer insights that they may not have had access to before.
  • Striking new influencer partnerships: Because users select chats by topic, rooms are full of dedicated audiences with a vested interest, who have actively chosen to participate in a conversation and hear from others. This provides a unique opportunity for influencers to authentically share brand messaging and connect with audiences in a new, highly authentic and personal way. With new programs in the works to allow Clubhouse creators, or ‘moderators’ to monetize on the app, we’ll likely start to see more private or ticketed rooms and moderators hosting sponsored chats.  

If you want to know how your brand can leverage Clubhouse, reach out to us. We can also provide you with an invite, if you need one!

Jesica Mikkila
Account Executive
With a passion for social media and brand marketing, Jesica is a key member of FHR’s Social and Innovation team. Jesica’s deep experience in influencer relations and content development – combined with her natural curiosity – allows her to think outside the box and deliver results for her clients in the dynamic, fast-moving digital world.