Crisis Management
Workplace Crisis

Sending the right message when tragedy strikes the workplace

FHR’s crisis experts have helped numerous organizations communicate effectively, empathetically and respectfully

When unthinkable tragedies occur at the workplace, it’s essential that organizations keep the focus of communications where they belong: on the employees and their families. Here are three examples of how we’ve helped businesses communicate during painful moments.

Swiftly developing a crisis response

After suffering numerous workplace fatalities, a well-known Canadian company brought in our team of crisis experts. We mobilized immediately and were embedded at the client’s head office within minutes to support the company’s communications team and executives.

In the first 24 hours, our team co-led hourly calls with the crisis response team and we immediately implemented traditional and social media listening and monitoring, reporting updates to the crisis response team three times daily. The team also worked with first responders, unions, and other stakeholders to align messaging and content.

Our media relations team managed the client’s media line in the hours following the incident, fielding calls from reporters across Canada and quelling speculation about the incident when the investigation hadn’t yet yielded any results. We then developed and executed a 30-day recovery plan while supporting the client throughout the investigation. The messaging throughout the traditional and social media coverage was respectful and sympathetic.

Supporting airline in time of need

When an airline crash resulted in a tragic loss of life, FHR worked closely with our client to create an action plan to effectively manage and respectfully tell the story.

We created messaging, developed a media strategy, Q&A, newspaper ads and letters, and made outreach to key stakeholders. Our team supported the airline’s CEO during public appearances and managed the media throughout the entire process. We also provided counsel around major investigation milestones. The client was able to communicate transparently and empathetically in a tough media environment.

Responding to workplace injury

After a workplace injury was reported, a client called us for immediate support. The FHR team worked on site to keep the client informed of breaking developments. We developed communications for staff, customers and partners, managed media relations and provided counsel on media inquiries. The focus was on the employee and family and the client was able to communicate transparently and empathetically throughout the fast-moving crisis.

FHR’s crisis experts have helped numerous organizations communicate effectively, empathetically and respectfully

When unthinkable tragedies occur at the workplace, it’s essential that organizations keep the focus of communications where they belong: on the employees and their families. Here are three examples of how we’ve helped businesses communicate during painful moments.

Swiftly developing a crisis response

After suffering numerous workplace fatalities, a well-known Canadian company brought in our team of crisis experts. We mobilized immediately and were embedded at the client’s head office within minutes to support the company’s communications team and executives.

In the first 24 hours, our team co-led hourly calls with the crisis response team and we immediately implemented traditional and social media listening and monitoring, reporting updates to the crisis response team three times daily. The team also worked with first responders, unions, and other stakeholders to align messaging and content.

Our media relations team managed the client’s media line in the hours following the incident, fielding calls from reporters across Canada and quelling speculation about the incident when the investigation hadn’t yet yielded any results. We then developed and executed a 30-day recovery plan while supporting the client throughout the investigation. The messaging throughout the traditional and social media coverage was respectful and sympathetic.

Supporting airline in time of need

When an airline crash resulted in a tragic loss of life, FHR worked closely with our client to create an action plan to effectively manage and respectfully tell the story.

We created messaging, developed a media strategy, Q&A, newspaper ads and letters, and made outreach to key stakeholders. Our team supported the airline’s CEO during public appearances and managed the media throughout the entire process. We also provided counsel around major investigation milestones. The client was able to communicate transparently and empathetically in a tough media environment.

Responding to workplace injury

After a workplace injury was reported, a client called us for immediate support. The FHR team worked on site to keep the client informed of breaking developments. We developed communications for staff, customers and partners, managed media relations and provided counsel on media inquiries. The focus was on the employee and family and the client was able to communicate transparently and empathetically throughout the fast-moving crisis.

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