Strategy & Insights

We believe successful programs are strategically built, so we approach everything we do with research-based insights.

When something rings true, its power is undeniable. We believe truth is crucial to storytelling – and the only sure-fire way to establish authentic connections between ideas, people and actions.

That’s why our strategic approach starts with data gathering and skilled analysis to unlock insights that lead to transformative ideas. As a full-service agency, our strategies support an integrated marketing approach, connecting the dots across disciplines and channels to deliver the best possible business results.

Practice Group Lead
Patrick Gladney
Partner & Chief Strategy Officer

With over 25 years’ experience defining, energizing and activating brands, Patrick leads FHR’s Strategy group. In his role, he focuses on making sure every idea, strategy and execution comes from a place of truth, supported by consumer, brand or market insight.