Crisis Management

Pet food crisis solved

Expert counsel helps manufacturer under fire from consumers

After experiencing growing concerns from customers about the contents of its pet treats, a pet food manufacturer engaged us for support in managing the response.

Bringing together senior crisis consultants with decades of experience, we provided timely counsel, created and revised messaging as the issues unfolded, and addressed questions from media and customers. Our expert team provided around-the-clock counsel, managing cross-border queries, as well as briefings and management of international response teams.  

Following each incident, we worked to implement recovery programs, and engaged industry experts to provide unbranded information to correct any misinformation seeded online and in the media.  

Expert counsel helps manufacturer under fire from consumers

After experiencing growing concerns from customers about the contents of its pet treats, a pet food manufacturer engaged us for support in managing the response.

Bringing together senior crisis consultants with decades of experience, we provided timely counsel, created and revised messaging as the issues unfolded, and addressed questions from media and customers. Our expert team provided around-the-clock counsel, managing cross-border queries, as well as briefings and management of international response teams.  

Following each incident, we worked to implement recovery programs, and engaged industry experts to provide unbranded information to correct any misinformation seeded online and in the media.  

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