Digital & Social
Samsung Developers

Social content that sparks connections

Always-on strategy builds Samsung Developer community on and offline

While the developer community is connected online, they are dispersed across a number of social and digital platforms, with every major tech brand constantly vying for their attention. Every day, we work with the Samsung Developer team to spark meaningful connections and conversations with the developer and designer community across Twitter, Instagram, LinkedIn and Facebook.  

The social content we create is underpinned by technical insights, leveraging content created by Samsung’s design and developer evangelists. We monitor what our community is interested in, making sure our content gets in front of the right audience through paid amplification that uses demographic and interest-based targeting along with website retargeting. To inform our social strategy, we measure our social performance monthly, producing a round-up of KPIs, top posts, conversation insights and recommendations to inform decision-making and drive optimal performance.  

Year-on-year performance is strong with our 2020 average engagement rate sitting at 4.06%. Year-to-date growth is also strong as we switched gears to focus on driving traffic to technical resources. Over the span of three months (March to June 2020), average click-through rate (CTR) increased by 119% and cost-per-click (CPC) decreased by 47%.

For several years, we’ve also used social media to increase ticket sales, enhance onsite engagement and amplify content for the Samsung Developer Conference (SDC). To increase pre-event awareness and registration, we created a series of organic event teasers, speaker announcements, ticket codes and Twitter polls. This content reached nearly 1M users with an engagement rate of 3.4%. During the Keynote and Spotlight livestreams, to increase awareness and keep engagement high we quickly amplified the streams and responded to questions in real-time. The livestream reached over 1M highly engaged users, which resulted in a clean sweep of the Trending Topics leaderboard on Twitter.

Finally, we helped introduce the first Best of Galaxy Store Awards in 2018, which nurtures peer-to-peer connections within the dev community and helps demonstrate best in case apps and designs made for Samsung.

Always-on strategy builds Samsung Developer community on and offline

While the developer community is connected online, they are dispersed across a number of social and digital platforms, with every major tech brand constantly vying for their attention. Every day, we work with the Samsung Developer team to spark meaningful connections and conversations with the developer and designer community across Twitter, Instagram, LinkedIn and Facebook.  

The social content we create is underpinned by technical insights, leveraging content created by Samsung’s design and developer evangelists. We monitor what our community is interested in, making sure our content gets in front of the right audience through paid amplification that uses demographic and interest-based targeting along with website retargeting. To inform our social strategy, we measure our social performance monthly, producing a round-up of KPIs, top posts, conversation insights and recommendations to inform decision-making and drive optimal performance.  

Year-on-year performance is strong with our 2020 average engagement rate sitting at 4.06%. Year-to-date growth is also strong as we switched gears to focus on driving traffic to technical resources. Over the span of three months (March to June 2020), average click-through rate (CTR) increased by 119% and cost-per-click (CPC) decreased by 47%.

For several years, we’ve also used social media to increase ticket sales, enhance onsite engagement and amplify content for the Samsung Developer Conference (SDC). To increase pre-event awareness and registration, we created a series of organic event teasers, speaker announcements, ticket codes and Twitter polls. This content reached nearly 1M users with an engagement rate of 3.4%. During the Keynote and Spotlight livestreams, to increase awareness and keep engagement high we quickly amplified the streams and responded to questions in real-time. The livestream reached over 1M highly engaged users, which resulted in a clean sweep of the Trending Topics leaderboard on Twitter.

Finally, we helped introduce the first Best of Galaxy Store Awards in 2018, which nurtures peer-to-peer connections within the dev community and helps demonstrate best in case apps and designs made for Samsung.

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