Strategy & Insights

We operate in an ever-changing environment. Keep up with insights from our team and highlights from our work.

Insights

Better communication can bridge growing divide between food producers and consumers

Buttergate has blown up as Canadians continue to question why their butter no longer softens. FHR SVP Katie Heydon contends that for farmers, food producers and manufacturers, it should serve as a hard lesson in just how quickly consumers can inspire industry action in the age of social media.

Katie Heydon
2021-03-05
Insights

The frugal economy: How brands can connect with Canada’s cautious consumers

Wondering if your business can recover lost customers and lost revenue as a result of COVID-19? Canadian consumers may be cutting back on their spending but many also anticipate they’ll be back in stores over the next 6 months. And they’re coming back with higher expectations of brands than ever. Know what it takes to fine-tune your brand marketing communications now so you can win back their business.

Adrienne Connell
2020-08-26
Insights

Taking control of the message

In a world where social media gives brands the opportunity to share their own message, we’ve seen many companies shift to a publisher mindset. And now, so has Doug Ford.

FHR
2018-05-04
Work

FHR gets social, Bahamas style

FHR presents at the Let’s Get Social event in The Bahamas to connect small businesses and customers through social media engagement

FHR
2018-01-26

Strategy & Insights