We operate in an ever-changing environment. Keep up with insights from our team and highlights from our work.
FHR's Adrienne Connell discusses the agency's new approach to storytelling.
Buttergate has blown up as Canadians continue to question why their butter no longer softens. FHR SVP Katie Heydon contends that for farmers, food producers and manufacturers, it should serve as a hard lesson in just how quickly consumers can inspire industry action in the age of social media.
Wondering if your business can recover lost customers and lost revenue as a result of COVID-19? Canadian consumers may be cutting back on their spending but many also anticipate they’ll be back in stores over the next 6 months. And they’re coming back with higher expectations of brands than ever. Know what it takes to fine-tune your brand marketing communications now so you can win back their business.
Seismic shifts in our cultural, social and political landscape have changed our relationship with brands. People now expect companies to be stepping up and speaking up in new ways, making corporate purpose integral to reputation – and to the bottom line.