Brand Marketing

We operate in an ever-changing environment. Keep up with insights from our team and highlights from our work.

Insights

Reactive marketing: 5 questions brands need to ask before taking a stand

The pressure for brands to respond and take a stand on social issues is at an all-time high. To understand how to respond to these expectations and navigate the realm of reactive marketing, Wendy Meyer explores the questions brands should be asking themselves before taking definitive stances.

Wendy Meyer
2020-06-29
Insights

Actions, not words: How brands can act with purpose and stand for change

At a time of social change and civil unrest, how can brands turn pretty words into concrete actions that make a real impact? Here’s how you can go beyond the surface level in your thinking and actions and drive meaningful change.

Lindsey Gillard
2020-06-12
Insights

Why your community manager is one of your most valuable employees

In a time where businesses across the world have been forced to partake in an experiment that tests its ability to embrace innovation and lean heavily into the world of online communication, those who are succeeding all understand that community management is a critical business function.

Wendy Meyer
2020-06-03
Insights

Shift your brand communications for the next phase of the pandemic

Is your brand ready to communicate through recovery? Just when brands figured out how to manage communications during the COVID-19 pandemic, we moved into the next phase with businesses across Canada slowly re-opening. Adaptability, listening and authenticity will be 3 key skills necessary to apply in all your brand marketing communications as you emerge from this crisis and rebuild.

Adrienne Connell
2020-05-06
Insights

Eight influencer marketing trends in 2018

The power of influencers continues to rise in 2018, with more brands looking to cement mutually beneficial relationships with those who hold sway over consumer interests and social feeds.

Carolyn Wheatley
2018-03-21
Work

The case for social and PR integration

FHR’s digital lead on why she thinks social should sit with PR.

Adrienne Connell
2018-01-17

Brand Marketing