Brand Marketing

We operate in an ever-changing environment. Keep up with insights from our team and highlights from our work.

Insights

The frugal economy: How brands can connect with Canada’s cautious consumers

Wondering if your business can recover lost customers and lost revenue as a result of COVID-19? Canadian consumers may be cutting back on their spending but many also anticipate they’ll be back in stores over the next 6 months. And they’re coming back with higher expectations of brands than ever. Know what it takes to fine-tune your brand marketing communications now so you can win back their business.

Adrienne Connell
2020-08-26
Insights

Brands can help Canadians feel more optimistic about life after COVID-19

Our global study, COVID-19 Mindset: The Collision of Issues, reveals Canadians are feeling less optimistic about the future, which means brands need to be patient and empathetic with consumers on the road to recovery.

Angela Carmichael
2020-08-13
Insights

Reactive marketing: 5 questions brands need to ask before taking a stand

The pressure for brands to respond and take a stand on social issues is at an all-time high. To understand how to respond to these expectations and navigate the realm of reactive marketing, Wendy Meyer explores the questions brands should be asking themselves before taking definitive stances.

Wendy Meyer
2020-06-29
Insights

Actions, not words: How brands can act with purpose and stand for change

At a time of social change and civil unrest, how can brands turn pretty words into concrete actions that make a real impact? Here’s how you can go beyond the surface level in your thinking and actions and drive meaningful change.

Lindsey Gillard
2020-06-12
Insights

Why your community manager is one of your most valuable employees

In a time where businesses across the world have been forced to partake in an experiment that tests its ability to embrace innovation and lean heavily into the world of online communication, those who are succeeding all understand that community management is a critical business function.

Wendy Meyer
2020-06-03
Insights

Shift your brand communications for the next phase of the pandemic

Is your brand ready to communicate through recovery? Just when brands figured out how to manage communications during the COVID-19 pandemic, we moved into the next phase with businesses across Canada slowly re-opening. Adaptability, listening and authenticity will be 3 key skills necessary to apply in all your brand marketing communications as you emerge from this crisis and rebuild.

Adrienne Connell
2020-05-06

Brand Marketing