COVID-19

We operate in an ever-changing environment. Keep up with insights from our team and highlights from our work.

Insights

The frugal economy: How brands can connect with Canada’s cautious consumers

Wondering if your business can recover lost customers and lost revenue as a result of COVID-19? Canadian consumers may be cutting back on their spending but many also anticipate they’ll be back in stores over the next 6 months. And they’re coming back with higher expectations of brands than ever. Know what it takes to fine-tune your brand marketing communications now so you can win back their business.

Adrienne Connell
2020-08-26
Insights

Will support for governments’ pandemic response survive a return to politics as usual?

At the onset of the COVID-19 pandemic, politics faded into the background as governments focused on crisis response. Anna Lilly discusses the role that politics will play during the recovery period.

Anna Lilly
2020-08-20
Insights

Brands can help Canadians feel more optimistic about life after COVID-19

Our global study, COVID-19 Mindset: The Collision of Issues, reveals Canadians are feeling less optimistic about the future, which means brands need to be patient and empathetic with consumers on the road to recovery.

Angela Carmichael
2020-08-13
Insights

Building trust is key for leaders to weather the storm of COVID-19

Our global study, COVID-19 Mindset: The Collision of Issues, reveals high levels of skepticism towards community leadership around COVID-19, which can be an opportunity for companies to act now and build trust.

Angela Carmichael
2020-08-04
Insights

Networking in the ‘new normal’: How recent grads can uncover new opportunities

Navigating the job market has never been more challenging for those just setting out in their careers. Read how recent grads can uncover new opportunities in the 'new normal.'

Jorielle Nunag
2020-07-30
Insights

In this time of crisis, Canadians expect companies to act now and lead with purpose

A new study, COVID-19 Mindset: The Collision of Issues, reveals Canadians ahead of other companies in holding companies and CEOs to a higher standard, expecting them to act on important social and political issues such as racism, the environment and wage gaps.

Angela Carmichael
2020-07-22

COVID-19