We operate in an ever-changing environment. Keep up with insights from our team and highlights from our work.
Wondering if your business can recover lost customers and lost revenue as a result of COVID-19? Canadian consumers may be cutting back on their spending but many also anticipate they’ll be back in stores over the next 6 months. And they’re coming back with higher expectations of brands than ever. Know what it takes to fine-tune your brand marketing communications now so you can win back their business.
At the onset of the COVID-19 pandemic, politics faded into the background as governments focused on crisis response. Anna Lilly discusses the role that politics will play during the recovery period.
Our global study, COVID-19 Mindset: The Collision of Issues, reveals Canadians are feeling less optimistic about the future, which means brands need to be patient and empathetic with consumers on the road to recovery.
Our global study, COVID-19 Mindset: The Collision of Issues, reveals high levels of skepticism towards community leadership around COVID-19, which can be an opportunity for companies to act now and build trust.
Navigating the job market has never been more challenging for those just setting out in their careers. Read how recent grads can uncover new opportunities in the 'new normal.'
A new study, COVID-19 Mindset: The Collision of Issues, reveals Canadians ahead of other companies in holding companies and CEOs to a higher standard, expecting them to act on important social and political issues such as racism, the environment and wage gaps.