Insights

Building trust is key for leaders to weather the storm of COVID-19

Posted by
Angela Carmichael
Insights

Building trust is key for leaders to weather the storm of COVID-19

Écrit par
Angela Carmichael

The current global pandemic – coupled with social unrest – has created a more engaged consumer that’s questioning if they can trust the companies and institutions they deal with daily. With the world increasingly perceived as a risky place filled with uncertainty, trust has become more important than ever.

Our global study, COVID-19 Mindset: The Collision of Issues, revealed that Canadians have more doubt towards community leadership and their society in general as a result of COVID-19:

  • 84% of Canadians agree that the world now seems like a riskier place
  • 79% of Canadians agree that there is too much uncertainty and no clear signs or signals from experts to tell them when it will be completely safe to be in public spaces
  • 67% of Canadians agree that they are afraid that restrictions in their communities are being lifted too quickly for economic reasons and that there will be an increase in the COVID-19 infection rate

How do leaders address this general fear and uncertainty that Canadians are feeling and build trust? It won’t happen overnight, and it won’t be easy: it will take listening, planning, action and continual course correction. With skepticism high, the best way for leaders to build confidence with consumers is to be authentic to their brand, transparent in how they’re adapting to change, and communicate relevant information regularly.

Leaders are born in a crisis, and so are great institutions. The leaders that make Canadians feel more secure during these uncertain times will reap the rewards of trust for years to come.

Looking for more information and advice on the road to recovery? Find the latest COVID-19 insights and resources or contact our team.

The current global pandemic – coupled with social unrest – has created a more engaged consumer that’s questioning if they can trust the companies and institutions they deal with daily. With the world increasingly perceived as a risky place filled with uncertainty, trust has become more important than ever.

Our global study, COVID-19 Mindset: The Collision of Issues, revealed that Canadians have more doubt towards community leadership and their society in general as a result of COVID-19:

  • 84% of Canadians agree that the world now seems like a riskier place
  • 79% of Canadians agree that there is too much uncertainty and no clear signs or signals from experts to tell them when it will be completely safe to be in public spaces
  • 67% of Canadians agree that they are afraid that restrictions in their communities are being lifted too quickly for economic reasons and that there will be an increase in the COVID-19 infection rate

How do leaders address this general fear and uncertainty that Canadians are feeling and build trust? It won’t happen overnight, and it won’t be easy: it will take listening, planning, action and continual course correction. With skepticism high, the best way for leaders to build confidence with consumers is to be authentic to their brand, transparent in how they’re adapting to change, and communicate relevant information regularly.

Leaders are born in a crisis, and so are great institutions. The leaders that make Canadians feel more secure during these uncertain times will reap the rewards of trust for years to come.

Looking for more information and advice on the road to recovery? Find the latest COVID-19 insights and resources or contact our team.

Angela Carmichael
President
With over 20 years of communications experience, Angela leads our talented FleishmanHillard HighRoad team and plays an integral role helping our clients through issues, crisis management and corporate reputation initiatives. She inspires her teams to produce compelling programs that are insightful, creative and drive business success for our clients.
Angela Carmichael
Présidente
Avec plus de 20 ans d’expérience en communication, Angela dirige notre équipe de professionnels doués chez FleishmanHillard HighRoad et joue un rôle essentiel en aidant nos clients face aux enjeux, en gestion de crise et dans leurs démarches pour la réputation de leur entreprise. Elle inspire ses équipes à mettre en œuvre des programmes efficaces démontrant une grande pertinence et créativité, tout en contribuant à la réussite commerciale de nos clients.