Insights

Managing the technology sector’s reputation in an age of heightened scrutiny

Posted by
Natalie Sauvé
Insights

Managing the technology sector’s reputation in an age of heightened scrutiny

Écrit par
Natalie Sauvé

Technology has always been thought of as something that makes our lives better, easier and more fun. However, in the past few years there has been an undeniable shift in how we think of it.    

Privacy invasions, theft of personal information, questionable ethics from industry leaders, the growing public concern that AI will steal our jobs.

Suddenly, technology may not be so good after all. We call this the “Techlash”, and it’s a topic that Fleishman Hillard CEO John Saunders will be diving into at the Collision Conference in Toronto on May 21.

In a conversation with CNN reporter Donie O’Sullivan, John will be talking about how technology companies need to manage their reputation in a time of heightened scrutiny. As innovation continues to advance at an unprecedented rate, tech companies are encountering a myriad of issues, such as privacy, security, diversity and transparency, that are all lashing back on new technologies and approaches.

Join us at 12:05pm on May 21 to learn more about how tech companies can avoid going from darlings to damaged.

Technology has always been thought of as something that makes our lives better, easier and more fun. However, in the past few years there has been an undeniable shift in how we think of it.    

Privacy invasions, theft of personal information, questionable ethics from industry leaders, the growing public concern that AI will steal our jobs.

Suddenly, technology may not be so good after all. We call this the “Techlash”, and it’s a topic that Fleishman Hillard CEO John Saunders will be diving into at the Collision Conference in Toronto on May 21.

In a conversation with CNN reporter Donie O’Sullivan, John will be talking about how technology companies need to manage their reputation in a time of heightened scrutiny. As innovation continues to advance at an unprecedented rate, tech companies are encountering a myriad of issues, such as privacy, security, diversity and transparency, that are all lashing back on new technologies and approaches.

Join us at 12:05pm on May 21 to learn more about how tech companies can avoid going from darlings to damaged.

Natalie Sauvé
Senior Vice President
Natalie heads FHR’s Media Relations practice, as well as our Technology team. Natalie’s focus on strong relationships and storytelling helps guide our media resources across the company, as she provides senior guidance to clients looking to make an impact on business goals through earned media relations.