Insights

Managing the technology sector’s reputation in an age of heightened scrutiny

Posted by
Natalie Sauvé
Insights

Managing the technology sector’s reputation in an age of heightened scrutiny

Écrit par
Natalie Sauvé

Technology has always been thought of as something that makes our lives better, easier and more fun. However, in the past few years there has been an undeniable shift in how we think of it.    

Privacy invasions, theft of personal information, questionable ethics from industry leaders, the growing public concern that AI will steal our jobs.

Suddenly, technology may not be so good after all. We call this the “Techlash”, and it’s a topic that Fleishman Hillard CEO John Saunders will be diving into at the Collision Conference in Toronto on May 21.

In a conversation with CNN reporter Donie O’Sullivan, John will be talking about how technology companies need to manage their reputation in a time of heightened scrutiny. As innovation continues to advance at an unprecedented rate, tech companies are encountering a myriad of issues, such as privacy, security, diversity and transparency, that are all lashing back on new technologies and approaches.

Join us at 12:05pm on May 21 to learn more about how tech companies can avoid going from darlings to damaged.

Technology has always been thought of as something that makes our lives better, easier and more fun. However, in the past few years there has been an undeniable shift in how we think of it.    

Privacy invasions, theft of personal information, questionable ethics from industry leaders, the growing public concern that AI will steal our jobs.

Suddenly, technology may not be so good after all. We call this the “Techlash”, and it’s a topic that Fleishman Hillard CEO John Saunders will be diving into at the Collision Conference in Toronto on May 21.

In a conversation with CNN reporter Donie O’Sullivan, John will be talking about how technology companies need to manage their reputation in a time of heightened scrutiny. As innovation continues to advance at an unprecedented rate, tech companies are encountering a myriad of issues, such as privacy, security, diversity and transparency, that are all lashing back on new technologies and approaches.

Join us at 12:05pm on May 21 to learn more about how tech companies can avoid going from darlings to damaged.

More News & Opinions

You might also like

Insights
Trudeau promises to Ban Single-Use Plastic
Insights
FHR launches custom election monitoring services
Insights
Parliamentary Session-in-Review: Spring 2019
Plus de Nouvelles et d’opinions

Recommandations
pour vous

Perspectives
Une façon plus intelligente d’être social
Culture
Une nouvelle recrue contribue à propulser vers l’avenir le chef de fil canadien en affaires publiques
Perspectives
Huit tendances du marketing d’influenceurs à suivre en 2018