Insights

May 23, 2018 Event: Data in the Era of Ultra Personalization

Posted by
Patrick Gladney
Insights

May 23, 2018 Event: Data in the Era of Ultra Personalization

Écrit par
Patrick Gladney

Thanks to Amazon, Uber, Apple and other customer experience leaders, today’s consumers expect levels of personalization and convenience that would have been unthinkable just a few years ago. And these new standards apply to nearly every kind of business—retailers and restaurants, consumer goods and electronics makers, airlines and hotels, insurers and, yes, even banks.

Banks are in a unique position insofar as consumers entrust them with very detailed personal information which, thanks to technological innovations like AI, enable them to deliver an ultra-personalized customer experience. The power of data can impact how banks give advice, how they sell services and even predict what consumers want next.

The potential of data to improve the customer experience at banks is undeniable; however, as recent news stories about the sales practices at Canadian banks demonstrate, there can be significant implications for how banks need to communicate and engage with customers to preserve their trusted relationship. Moreover, ultra-personalization also has huge implications internally for how banks can and should use their customers’ private information.

Join us on Wednesday, May 23 at The Toronto Board of Trade for an expert panel discussion with TD Bank, Uber, and Wealthsimple. Panelists will discuss how data can be used to improve the customer experience and how communications and brand reputation strategy can make consumers feel comfortable with an ultra-personalized experience.

To register, visit Eventbrite: http://bit.ly/2KrlLFm

Thanks to Amazon, Uber, Apple and other customer experience leaders, today’s consumers expect levels of personalization and convenience that would have been unthinkable just a few years ago. And these new standards apply to nearly every kind of business—retailers and restaurants, consumer goods and electronics makers, airlines and hotels, insurers and, yes, even banks.

Banks are in a unique position insofar as consumers entrust them with very detailed personal information which, thanks to technological innovations like AI, enable them to deliver an ultra-personalized customer experience. The power of data can impact how banks give advice, how they sell services and even predict what consumers want next.

The potential of data to improve the customer experience at banks is undeniable; however, as recent news stories about the sales practices at Canadian banks demonstrate, there can be significant implications for how banks need to communicate and engage with customers to preserve their trusted relationship. Moreover, ultra-personalization also has huge implications internally for how banks can and should use their customers’ private information.

Join us on Wednesday, May 23 at The Toronto Board of Trade for an expert panel discussion with TD Bank, Uber, and Wealthsimple. Panelists will discuss how data can be used to improve the customer experience and how communications and brand reputation strategy can make consumers feel comfortable with an ultra-personalized experience.

To register, visit Eventbrite: http://bit.ly/2KrlLFm

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