News & Opinions

We operate in an ever-changing environment. Keep up with insights from our team, highlights of our work, and glimpses of the culture that makes FHR shine.

Insights
Better communication can bridge growing divide between food producers and consumers
Buttergate has blown up as Canadians continue to question why their butter no longer softens. FHR SVP Katie Heydon contends that for farmers, food producers and manufacturers, it should serve as a hard lesson in just how quickly consumers can inspire industry action in the age of social media.
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Culture
What we learned about the world – and ourselves – in 2020
Here’s what FHR employees – in their own words – took away from the year that was 2020.
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Insights
Speaking on Cyber: Leading through a cyber breach
FHR President and experienced crisis communicator, Angela Carmichael examines the important steps leaders must take to better communicate with stakeholders when a cyber crisis hits.
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Insights
Speaking on Cyber: Communicating during a cyber breach  
Charles Muggeridge, Senior Vice President, Partner at FHR, a seasoned communicator with decades of experience helping guide organizations through crisis explains how to communicate during a cyber breach effectively.
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Insights
Speaking on Cyber: Communications planning before a cyber breach
In part one of our Speaking on Cyber series for Cyber Security Awareness Month this October, we sit down with Anne Marie Quinn, Senior Vice President and Partner at FHR, to learn why all businesses should have a cyber communications plan ready in advance of a data breach.
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Insights
The frugal economy: How brands can connect with Canada’s cautious consumers
Wondering if your business can recover lost customers and lost revenue as a result of COVID-19? Canadian consumers may be cutting back on their spending but many also anticipate they’ll be back in stores over the next 6 months. And they’re coming back with higher expectations of brands than ever. Know what it takes to fine-tune your brand marketing communications now so you can win back their business.
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Insights
Will support for governments’ pandemic response survive a return to politics as usual?
At the onset of the COVID-19 pandemic, politics faded into the background as governments focused on crisis response. Anna Lilly discusses the role that politics will play during the recovery period.
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Insights
Brands can help Canadians feel more optimistic about life after COVID-19
Our global study, COVID-19 Mindset: The Collision of Issues, reveals Canadians are feeling less optimistic about the future, which means brands need to be patient and empathetic with consumers on the road to recovery.
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Insights
Building trust is key for leaders to weather the storm of COVID-19
Our global study, COVID-19 Mindset: The Collision of Issues, reveals high levels of skepticism towards community leadership around COVID-19, which can be an opportunity for companies to act now and build trust.
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Insights
In this time of crisis, Canadians expect companies to act now and lead with purpose
A new study, COVID-19 Mindset: The Collision of Issues, reveals Canadians ahead of other companies in holding companies and CEOs to a higher standard, expecting them to act on important social and political issues such as racism, the environment and wage gaps.
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