Kick-Ass Condo event builds on hot consumer trend
Immersive media experience elevates product storytelling and drives awareness for Philips Canada
While Philips Canada is a house-hold name, they still needed to grow awareness for their personal care products, often used in the home. To drive excitement for these products, we developed a compelling narrative to connect the brand to a growing consumer trend: small-space organization.
With more Canadians living in smaller living spaces, we told a holistic lifestyle story that showed how Philips could fit into one’s home. Partnering with celebrity home organizers and founders of The Home Edit – a home organization service with clients around the world – we hosted “The Philips Kick-Ass Condo” event for lifestyle media and influencers.
Combining Philips products in a live condo setting, the event showcased a home organizing philosophy while highlighting how featured Philips products elevate your in-home experience. The unique event generated social media momentum for Philips and nurtured relationships with top-tier media, including The Globe and Mail, Cityline, The Social, Global News, ELLE Canada and Chatelaine, among others. The campaign generated over 20M media impressions, driving greater awareness for Philips products.
Immersive media experience elevates product storytelling and drives awareness for Philips Canada
While Philips Canada is a house-hold name, they still needed to grow awareness for their personal care products, often used in the home. To drive excitement for these products, we developed a compelling narrative to connect the brand to a growing consumer trend: small-space organization.
With more Canadians living in smaller living spaces, we told a holistic lifestyle story that showed how Philips could fit into one’s home. Partnering with celebrity home organizers and founders of The Home Edit – a home organization service with clients around the world – we hosted “The Philips Kick-Ass Condo” event for lifestyle media and influencers.
Combining Philips products in a live condo setting, the event showcased a home organizing philosophy while highlighting how featured Philips products elevate your in-home experience. The unique event generated social media momentum for Philips and nurtured relationships with top-tier media, including The Globe and Mail, Cityline, The Social, Global News, ELLE Canada and Chatelaine, among others. The campaign generated over 20M media impressions, driving greater awareness for Philips products.
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